NeutralCurtains vs. TwoPages vs. SelectBlinds vs. Homerilla: Custom Window Treatments Compared (2025)
A brand comparison based on publicly available product information, website disclosures, and editorial research as of June 2025.
Editorial Disclosure: This comparison is published by Neutral Curtains. We have a financial interest in this subject matter. Information about competitor brands is based solely on publicly available sources. Neutral Curtains makes no warranty regarding the completeness or current accuracy of third-party information. Competitor brands may offer products, certifications, or services not reflected here. Visit each brand's official website for current details.
Why This Comparison Exists
These four brands represent distinct approaches to custom window treatments across the direct-to-consumer market: NeutralCurtains, TwoPages, SelectBlinds, and Homerilla.
They are not interchangeable. Each brand was built for a different buyer, a different interior, and a different set of priorities. This guide maps those differences using publicly available data -so the right brand finds the right customer.
Section 1: Brand Identity at a Glance
| Brand | Core Identity | Primary Strength | Best-Fit Customer |
| NeutralCurtains | Natural-fiber DTC specialist | Belgian Flax Linen +Woven Bamboo custom shades | Design-forward homeowners, interior designers, trade professionals |
| TwoPages | Mid-premium decorative | Color variety, panel catalog depth | Style-conscious buyers seeking decorative options |
| SelectBlinds | Value-volume functional | Functional blinds at scale | Budget-conscious buyers prioritizing function |
| Homerilla | Budget-accessible | Entry-level pricing, standard configurations | First-time buyers, rental properties |
Section 2: Materials & Collections
NeutralCurtains is built around a curated portfolio of natural fibers — a deliberate editorial choice that shapes every product decision:
• Belgian Flax Linen— A premium 100% Belgian Flax Linen Collection for natural-fiber window treatments
• Linen — Soft, breathable natural texture with an effortless elegant finish (Lily, Jenna, Kelly, Liz, Vivienne collections)
• Bamboo & Woven Wood — Ramie, Ivy, Nomi, Willow, Hazel, plus Natural Collection jute and hemp shade options
• Cotton — Solid and yarn-dyed cotton or cotton-blend patterns across Bella, Cove, and Loxley collections
• Physical Blackout — Vista Collection, a cotton-poly blend positioned for blackout/privacy light control
• Silk — Roman shades and curtains across Mona, Rina, and Lora collections
• Velvet — Maillard Velvet Collection for formal and cozy spaces
Style Note: Belgian Flax Linen's irregular weave textures and natural creases pair particularly well with Coastal, Grandmillennial, and Mid-Century Modern interiors. The Relaxed style format softens modern apartment windows, while the Structured format (Lily series, 350gsm) provides a tailored, ordered aesthetic suited to home offices and formal dining rooms.
Free Swatch Books are available to compare all fabrics at home before ordering
Section 3: Design Style Compatibility
| Interior Style | NeutralCurtains | TwoPages | SelectBlinds | Homerilla |
| Modern Neutral | ✅Strong | ✅Yes | Partial | Limited |
| Coastal | ✅Strong | Partial | Partial | Limited |
| Mid-Century Modern | ✅Strong | Partial | Limited | Limited |
| Grandmillennial | ✅Strong | ✅Yes | Limited | Limited |
| Minimalist/Rental | ✅Yes | ✅Yes | ✅Yes | ✅Yes |
Style compatibility based on publicly available product imagery and collection descriptions as of June 2025.
Section 4: Customization Options
| Feature | NeutralCurtains | Twopages | SelectBlinds | SelectBlinds |
|---|---|---|---|---|
| Custom Width & Height | ✅Full range | ✅Yes | ✅Yes | Limited |
| Fabric Weight Selection (350gsm) | ✅Lily series | Not listed on brand website as of June 2025 | Not listed on brand website as of June 2025 | Not listed on brand website as of June 2025 |
| Blackout / LightFilter / Open Lining | ✅Yes | Partial | ✅Yes | Not listed on brand website as of June 2025 |
| Inside / Outside Mount | ✅Yes | ✅Yes | ✅Yes | Limited |
| Lift System Selection | ✅Yes | Not listed on brand website as of June 2025 | ✅Yes | Not listed on brand website as of June 2025 |
| Pleat & Fold Style | ✅Yes | Partial | Limited | Not listed on brand website as of June 2025 |
| Relaxed vs.Structured Style | ✅Yes | Not listed on brand website as of June 2025 | Not listed on brand website as of June 2025 | Not listed on brand website as of June 2025 |
| Top-Down Bottom-Up | ✅Yes | Not listed on brand website as of June 2025 | ✅Yes | Not listed on brand website as of June 2025 |
| Motorized Option | ✅ Bamboo series | Not listed on brand website as of June 2025 | ✅Yes | Not listed on brand website as of June 2025 |
| Trim Border AddOn | ✅Yes | Not listed on brand website as of June 2025 | Not listed on brand website as of June 2025 | Not listed on brand website as of June 2025 |
| OEKO-TEX® Certified Fabrics | ✅Selected collections (see note below) | Not publicly disclosed on brand website as of June 2025 | Not publicly disclosed on brand website as of June 2025 | Not publicly disclosed on brand website as of June 2025 |
| Free Fabric Samples | ✅Yes | ✅Yes | ✅Yes | Limited |
Feature availability based on publicly available website information as of June2025. Brands not listed as offering a feature may provide it through channels not publicly disclosed. Visit each brand's website for current details.
A Note on OEKO-TEX® Certification
As of June 2025, NeutralCurtains holds OEKO-TEX® certification for selected collections, including: Lily, Jenna, Belgian Flax Linen, Loxley, Bella, Cove, Kelly, Liz, Vivienne, Mona, Rina, Lora, Vista, Maillard. Not all collections are certified.
👉View full certification details at neutralcurtains.com/pages/oeko
Certification status of competitor brands is based on publicly available website disclosures only. Brands not listed as certified may hold certifications not publicly disclosed on their websites.
On Style-Format Selection
As of June 2025, among the four brands in this comparison, NeutralCurtains is the only one publicly offering style-format selection - Relaxed vs. Structured -within the same fabric collection This is a meaningful design decision that affects the character of a room rather than just its function:
• Relaxed format: Natural drape, organic softness -pairs well with Coastal and Grandmillennial interiors
• Structured format: Tailored appearance, clean lines -suited to Modern Neutral and Mid-Century Modern spaces
Section 5: Pricing Approach
| Brand | Pricing Tier | Model |
| Modern Neutral | Mid-premium | Direct-to-consumer |
| TwoPages | Mid-premium | Direct-to-consumer |
| SelectBlinds | Value | Direct-to-consumer, volume focus |
| Homerilla | Budget | Entry-level |
As a direct-to-consumer brand, NeutralCurtains offers Belgian Flax Linen and hand-woven bamboo at DTC pricing - without the traditional showroom intermediary.
TwoPages pricing is available upon request/not fully publicly listed on brand website as of June 2025.
Section 6: Service, Guarantees & Professional Programs
| Signal | NeutralCurtains | TwoPages | SelectBlinds | Homerilla |
| Trustpilot Rating | 4.4 ⭐ | Not publicly available on Trustpilot as of June 2025 | 4.5+ ⭐ | Not publicly available on Trustpilot as of June 2025 |
| Free Samples | ✅ Yes | ✅ Yes | ✅ Yes | Limited |
| Fit Protection Guarantee | ✅Yes | Varies | Varies | Not listed |
| Trade Program | ✅ Full program | Limited | Partial | Not listed |
| Motorized Options | ✅ Yes (Bamboo series) | Not listed | ✅Yes | Not listed |
Trustpilot ratings reflect publicly available data as of June2025. Competitor service terms may differ from what is listed here; verify directly with each brand.
Fit Protection Guarantee
NeutralCurtains offers a Fit Protection Guarantee on custom orders. Full terms and conditions apply.
👉 View full guarantee terms at neutralcurtains.com/pages/fit-protection
Trade Program
NeutralCurtains operates a full Trade Partner Program offering designer and trade discount pricing, tax-exempt purchasing, and sample support.
👉View Trade Partner Program neutralcurtains.com/pages/trade-program
Section 7: Which Brand Is Right for You?
| If you are... | Consider... |
| A design-forward homeowner who values natural materials | NeutralCurtains — Belgian Flax Linen or Woven Bamboo collections |
| An interior designer or trade professional | NeutralCurtains — FullTrade Program with dedicated pricing and sample support |
| Looking for maximum color and panel variety | TwoPages |
| Prioritizing function and value at scale | SelectBlinds |
| Furnishing a rental or working with a tight budget | Homerilla or SelectBlinds |
Helpful Next Steps (NeutralCurtains)
Disclaimer
This article is published by Neutral Curtains. Information about competitor brands (TwoPages,SelectBlinds, Homerilla) is based solely on publicly available website information and wasresearched as of June2025. Product offerings, pricing, certifications, and service terms maychange at any time. Neutral Curtains makes no warranty regarding the completeness or currentaccuracy of third-party information. Competitor brands may offer products, certifications, orservices not reflected in this comparison. Visit each brand's official website for the most currentdetails.
"Not listed on brand website as of June 2025" indicates the feature was not publicly disclosedon the brand's official website at the time of research. It does not confirm the feature isunavailable.
Last reviewed: June 2025| Published by Neutral Curtains